Privacy Policy & Terms of Data Processing
Last updated 12 September 2026
- Data Controller
- Smarttech Integration Limited (trading as AdTie / AdTie Aura)
- Registered Address
- Leigh Cottage, Main Road, Lacey Green, Buckinghamshire, HP27 0QH, United Kingdom
- Company Number
- 12377701
1Scope and Multi-Party Structure
This Privacy Policy outlines how Smarttech Integration Limited (“we”, “us”, “our”) collects, processes, and safeguards data through the AdTie Aura low-latency multi-channel audio streaming platform, listener web applications/clients, and on-premise hardware appliances.
This policy defines the rights and legal protections for:
- End Users / Listeners: Venue patrons and individuals accessing live audio streams via web browsers, apps, or QR interfaces.
- Venues / Operators: Commercial premises, venues, and businesses hosting on-premise audio streaming appliances.
- AdTie Aura / The Provider: Smarttech Integration Limited as the platform and infrastructure operator.
2Processing Distinction: Nature of Audio Streams
- Transient Delivery Only: AdTie Aura processes live, real-time multi-channel audio feeds for ephemeral distribution to connected devices within or associated with the venue.
- No Voice Recording / Audio Storage: Audio data ingested from venue audio sources (e.g., TVs, line inputs, auxiliary sound feeds) is processed purely in volatile memory to facilitate immediate stream delivery. No live ambient audio, microphone feeds, or patron voices are recorded, stored, transcribed, analyzed, or permanently retained on our servers or on-premise appliances.
3Information We Collect
| Party | Category of Data | Specific Data Collected | Purpose |
|---|---|---|---|
| End Users (Patrons) | Listener Contact Information | Name and email address, where collected by the listener app. Collection varies by platform and the features used. | Providing app functionality. |
| End Users (Patrons) | Listener Device Identifiers | Device ID, where collected by the listener app. Collection varies by platform and the features used. | Providing app functionality. |
| End Users (Patrons) | Technical & Network Data | Anonymized IP address, user agent (browser/OS), approximate latency telemetry, stream connection timestamps. | Delivering low-latency stream buffer, balancing local node load, troubleshooting dropped feeds. |
| End Users (Patrons) | Location / Local Network | Venue proximity verification (via local network SSID, subnet, or ephemeral session token). | Verifying on-premise listener presence for venue licensing compliance. |
| Venues / Operators | Account & Administrative | Venue name, business address, contact person, billing details, local network configurations, channel labels. | Account provisioning, invoicing, remote appliance monitoring, technical support. |
| Hardware Appliances | Telemetry & Performance | System resource load, buffer health, network throughput, secure mesh connectivity status. | Maintaining audio synchronization, uptime reliability, and remote management. |
4Lawful Bases for Processing (UK GDPR / DPA 2018)
We process personal and technical data under the following lawful bases:
- Legitimate Interests (Art. 6(1)(f) UK GDPR): To deliver real-time audio streams, diagnose latency issues, ensure system security, and monitor appliance telemetry across our management network.
- Contractual Necessity (Art. 6(1)(b) UK GDPR): To fulfill service level agreements and platform access terms with commercial venue operators.
- Legal Obligation (Art. 6(1)(c) UK GDPR): To comply with statutory financial, tax, and regulatory requirements.
5Venue Operator Responsibilities & Protections
- Public Licensing & Content Clearance: Venues remain solely responsible for ensuring that all broadcast audio ingested into the streaming appliance (including commercial music, live television broadcasts, and sporting events) is fully licensed through appropriate performing rights organizations (e.g., PRS for Music / PPL in the UK or regional equivalents).
- Local Signage: If a venue configures ambient or microphone line inputs through the platform, the venue agrees to provide visible on-premise signage notifying patrons of live audio accessibility.
- Liability Cap: AdTie Aura acts strictly as a technical transmission pipeline and is not liable for unlicensed content transmitted by the venue.
7Data Retention & Deletion
- End-User Connection Logs: Retained in diagnostic memory buffers and permanently deleted or aggregated into non-identifiable metrics within 7 to 30 days.
- Venue Account Information: Maintained for the duration of the commercial agreement and retained post-termination only as required by UK statutory accounting law (typically 6 years).
8Data Subject Rights (UK / EU GDPR)
Under UK data protection law, end users and venue contacts hold the following rights:
- Right of access to personal data held.
- Right to rectification of inaccurate information.
- Right to erasure (“Right to be forgotten”).
- Right to restrict or object to processing.
- Right to lodge a complaint with the Information Commissioner’s Office (ICO) (www.ico.org.uk).
You can delete your account and data within the AdTie Aura app on both iOS and Android. To request erasure of personal data, or if you cannot access your account, contact privacy@adtie.app. The right to erasure is subject to applicable legal conditions and exceptions.